“i次元”首发阵容强劲 盛大游戏长线打造二次元新IP


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友翼派(微信公众号:友翼派或直接搜索“Uwing99”)关注:日前,盛大游戏正式发布了全新的发行品牌“i次元”,并公布首批签约的《RWBY》《命运歌姬》《君临之境》等多款手游,涵盖了动作、音舞、战棋等多个品类,其深度拓展二次元等创新细分市场的目标已然十分清晰。从过往来看,游戏行业“TNG”三强阵营之一的盛大游戏,不仅打造出《传奇世界》《龙之谷》等颇具影响力的知名IP,也陆续推出并培育《神无月》《光明勇士》等新产品和IP,具备了相当的IP开发和长线运营实力,由此也让“i次元”计划颇受业界和玩家关注。

二次元迎黄金期 盛大游戏再展拳脚

从“首发阵容”《RWBY》《命运歌姬》《君临之境》等产品可以看出,盛大游戏“i次元”计划首先瞄准的是二次元细分市场。近年来,二次元市场呈现出繁盛的发展态势,成为游戏厂商竞相进军的对象。据有关数据显示,国内二次元产业市场规模在2017年便已突破1000亿元,泛二次元用户规模超3亿人,并依然在继续壮大。但另一方面,随着二次元产品涌现,用户的眼光和需求也越来越高,同质化的产品是难以满足二次元用户特别是核心用户需求的,游戏厂商对产品的匠心、对IP的长久运作在当下的二次元市场格外重要。


二次元用户规模持续扩大

在IP和品牌的长线打造上,盛大游戏有着丰富的经验。其自主研发的第一款网络游戏《传奇世界》,荣获中国驰名商标,被称为“国产第一原创IP”,诞生十五年至今有着稳健的表现;在二次元领域,盛大游戏2013年引进《扩散性百万亚瑟王》,是国内最早的二次元手游;2014年推出的《血族》《Love Live! 学园偶像祭》,也已经分别成为经典的卡牌手游和标杆音游,拥有忠实、活跃的玩家群体;去年盛大游戏自研并发行手游《神无月》,在国内以及港澳台、日韩地区均取得了亮眼成绩。多年来积累的发行、运营、IP开发经验,为盛大游戏的“i次元”计划提供了稳固的基础。

首发阵容强劲 “i次元”将带来什么

盛大游戏“i次元”强调了对产品品牌和IP的长线打造,其实这一直是盛大游戏的核心理念。早在2016 的ChinaJoy高峰论坛上,盛大游戏CEO谢斐就向外界表达了公司以游戏为核心的IP开发战略。两年间,盛大游戏确实为玩家们交上了如《龙之谷手游》《神无月》《传奇世界3D手游》等答卷。“i次元”的开启,可以理解为IP开发战略下的新动作。

在盛大游戏“i次元”首批公布的产品中,《RWBY》是知名动画正版授权同名手游,其本身便具备精品IP基因,游戏将把RWBY小队的成长历程、畅快的动作体验呈现给原作粉丝和更多的玩家;音舞手游《命运歌姬》收录了近千首二次元正版歌曲,由日本一线声优全程配音,国内知名画师打造精美立绘;《君临之境》则是一款赛博朋克题材的角色扮演类游戏,将战棋和CCG两个类型融合,打造出强竞争性的乐趣玩法。
 

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